Women Entrepreneurs and

 Aspiring Successful Business Owners…

• Do you feel lost and overwhelmed when you think about building your online presence?
• Are you confused by all the different internet marketing strategies you need  to grow a successful business online?
• Do you wonder how ANYONE can participate in Social Media without it sucking the energy out of your most productive hours?
• Do you struggle trying to get the words swimming in your heart and head into passionate messages that attract clients, touch hearts, and sell with caring and authenticity?
• Are you looking for a copywriter who ‘gets’ you and can convey your message in your own voice with passionate, magnetic copy that sells?
• Are you on a mission to make money while making a difference but feel like the best kept secret around?
• Would you like your website to work harder for you, finding clients and making money while you sleep?
  

You’ve just found a skilled copywriter and online marketing consultant who specializes in helping women entrepreneurs and business owners to create and develop their online presence, with multi-channel attraction marketing, Social Media strategies, and effective, magnetic copywriting  .

As a heart-felt ‘Encore Career’  copywriter and consultant with over 25 years of small business ownership, I know how to:

• Listen to you and hone in on what makes you unique
• Identify your ideal client’s needs, hopes and desires
• Craft benefit-rich marketing messages that elicit the buying emotions
• Determine which marketing approaches make the most sense for you and your goals
• Create a plan to develop a successful online presence to build your brand and business
• Write persuasive copy focused on your clients’ needs and optimized to increase conversions (turning visitors into customers)
  

I use customer-focused copywriting skills and web writing knowledge to help you transform lifeless words into magnetic messages that connect with the soul (and wallets) of your ideal customers.

If you’re trying to attract clients with products and services that will make a difference in the world, you need a web content specialist who understands the benefits of your products and services and knows how to showcase them. Someone who can help you get found by your ideal clients and bring your gifts and talents to them.

Writing for the web is not like writing for print media

Presenting yourself on the web is NOT the same as printing up a brochure about your services.

A web visitor will scan your Home page or landing page for a few brief seconds.

If they can’t immediately find the answer to ‘Where am I?” and “How can this help me?”, they’ll be gone in a flash.

I’ll help you:

• Teach you how to effectively and efficiently participate in Social Media.
• Improve or write your website content so clients find you and want to connect with or buy from you
• Install WordPress so  you can be in total control of your website and not dependent on a webmaster.
• Become visible on the front pages of the search engines so you attract more clients with ethical search engine optimization strategies (SEO).
• Write compelling landing pages for your events and product launches.
• Craft sales letters and autoresponders that will have web visitors clamoring for your offers.
• Re-write your direct mail campaign so it’s effective on the web.
• Motivate readers to respond to your message, written in your voice, with heartfelt and authentic words that resonate with them.

“Kathleen is a talented direct response writer who really understands how to make her copy resonate with prospects. She is a delight to work with; always dependable and on time and willing to go the extra yard to get the job done. And her professionalism is outstanding!”
Donna Doyle
www.yourhealthypetshop.com

“I needed some copy written in a hurry for a client.  I handed the project to Kathleen on a Friday and she delivered on Sunday. The client loved it and no revisions were needed!”

~Dave Cornelier, InTouch Printing

Remember, in copy and in life, follow your heart, listen to your soul!

To learn more, visit my Services page.

For a FR*EE no-obligation consultation, schedule your appointment

or email me at: Kathleen@heartandsoulcopy.com